‘The Frugal Book Promoter: How To Do What Your Publisher Won’t’ by Carolyn Howard-Johnson is a Must-Read source of reference. The book provides a Table of Contents and an alphabetical Index.
Significant terms and writing instructions for major markets are included. Ideas for writing the Media Release Query, or a Feature, or News Story, are covered. An Appendix not only describes but includes SAMPLES to guide the writer to successful promotion in the marketing of letters suggested.
Best news is that this book gifts all writers with ideas, links, examples, and how-to promote books you have written and hope to publish.
Look to this book often. I believe this book is one I will always refer to and never finish reading.